Imagine this: You’ve built a smart, genuinely helpful product. But when you try to explain it, people just… don’t get it. Not because it’s not valuable, but because it’s complex. It’s a commonly known challenge. Whether you’re offering a SaaS platform, an enterprise tool, or a tech-enabled service, communicating your value proposition quickly and clearly can feel like an uphill battle.
Why? Because they work. Explainer videos can boost conversion rates by up to 80%, and 84% of viewers say they’ve been convinced to buy a product after watching one.
At Red Bangle, we help B2B brands bring their stories to life through strategic, high-quality animated video production. In this guide, we’ll cover:
- What animated explainer videos are
- Different types of animation styles
- What makes an explainer video truly great
- Real-world examples from our portfolio of animated video makers
What Are Animated Explainer Videos?
Animated explainer videos are short, snappy, and engaging videos that use animation, voiceover, and storytelling to explain what your business does and why it matters. Think of it as a tool that helps break down complex concepts into visual and easy-to-understand stories.
For B2B marketers, explainer videos act as high-conversion assets that simplify complex ideas, highlight your key differentiators, and keep viewers engaged from start to finish.
But they’re more than just creative, they’re strategic tools that solve real business problems. They drive higher engagement and retention (especially with videos under 2 minutes), simplify complex value propositions through visual storytelling, and accelerate conversions.
They also help build trust and emotional recall by making your brand feel more human and approachable, and even give your SEO a boost by increasing time-on-site and reducing bounce rates.
These videos can live across multiple touchpoints: your website, LinkedIn ads, email campaigns, sales presentations, onboarding flows, or even internal training tools. Wherever clarity is needed, a good animated explainer can help.
What Makes a Great Explainer Video?
A great explainer video grabs attention, builds trust, and inspires the audience to take action. It’s not just informative, it’s persuasive and perfectly tailored to your brand and audience. Here’s what sets high-performing animated explainer videos apart.
1. A Strong Narrative Hook
In order for the audience to stick around and watch the entire video, a strong hook is necessary. But how can one decide what a strong hook looks like? At Red Bangle, our go-to strategy for a strong and engaging hook is the PST (Problem, Stakes, and Tease) formula. What it essentially does for a hook is: set up the pain point/challenge/problem that the audience relates to, explain the stakes and why it matters, and tease the solution by hinting at how your product or service can help without giving the whole thing away.
Some other forms in which an engaging hook can be formulated are through amplification, where you highlight how big or relatable a problem really is, by comparing it to something familiar. Another option is a sensory description, which paints a vivid picture to help the viewer immediately imagine the situation. Or you could go for a puzzle or question starter, which gets people curious and engaged right from the start.
2. On-Brand Design and Tone
Everything from the visuals to the audio should reflect your brand personality. Whether you’re a legacy brand or a young, fast-moving startup, the style, colour palette, and animation style should bring your brand to life.
3. Smooth Animation and Well-Tuned Audio
Even the greatest idea can feel underwhelming if the animation is clunky or jerky. Your video should look and feel professional, with clean transitions, smooth motion, and visuals that flow naturally. It’s not just about being flashy, it’s about making sure the story lands the right way.
The same goes for audio. Audio can make or break your video. A great voiceover should match the tone of your script, whether that’s serious and reassuring or upbeat and cheeky. Add music and sound effects to support the mood, but keep them subtle. Good sound design adds emotion, clarity, and polish without stealing the show.
4. Emotional Connection
Emotional connection isn’t just about adding a joke or a heartwarming moment; it’s about building a story that resonates. And to find what best resonates with your audience, you need to identify and understand their lived experiences. For example: What frustrates them? What keeps them stuck? What small victories make them feel seen and heard? The way to identify that is by reviewing customer feedback to understand recurring emotional patterns.
Once you’ve understood what it is that your audience needs, you can weave it in your storytelling: whether it’s the relief of finding a faster workflow or the anxiety of understanding a complex service. The more authentically you reflect the emotional journey of your viewer, the more likely they are to connect with your brand, remember your message, and take action. Because at the end of the day, people respond to people and emotions, not just products and services.
5. A Clear Call-to-Action (CTA)
Don’t leave your viewer hanging. Wrap up your explainer with one clear next step or a call to action like “Book a demo,” “Visit our site,” or “Talk to our team.” Make sure it’s super obvious, both in the video and the voiceover. Think of it as the final nudge that turns a curious viewer into a lead.
Types of Animated Explainer Video Styles
There’s no one-size-fits-all when it comes to explainer videos. Every brand speaks differently, and every audience listens differently, too. The animation style you choose shapes the tone of your story, the clarity of your message, and how memorable it becomes. At Red Bangle, we tailor our animated video production approach to match your brand’s vibe, your message’s complexity, and your audience’s expectations. Here are five of the most popular explainer styles we use, with real examples that show how the right style can bring a story to life.
1. 2D Animated Videos
2D animation is like the comfort food of explainer videos. Familiar, approachable, and always satisfying. It features flat illustrations and sometimes cartoon-style characters, turning complex ideas and technical jargon into clear, easy-to-digest stories. It’s a go-to style when you want to keep things simple, relatable, and refreshingly effective.
To bring SLB’s global sales digitization journey to life, we crafted an interactive 2D animated video that ran for a full 9 minutes, but stayed engaging from start to finish. The visual storytelling was broken into chapters, each one walking viewers through different stages of SLB’s internal transformation. By keeping the design modular and the narration crisp, the video managed to simplify a layered solution into something teams across the globe could quickly grasp and get behind
2. Infographic Videos
When there’s too much information and not enough attention span, infographics are your best friend. Add motion graphics to the mix, and you’ve got a powerful way to bring clarity to data, workflows, or digital ecosystems. This style uses animated text, charts, icons, and slick transitions to walk the viewer through complex, logic-heavy content clearly and efficiently.
At one of the world’s busiest health tech conferences, Wipro needed a way to cut through the noise. And fast. So, we created a motion graphic explainer packed with clean infographics, kinetic typography, and crisp visuals that told a high-impact story around Wipro’s healthcare tech solutions. Instead of drowning in data, viewers walked away with clear takeaways. One video. Two minutes. Lots of eyeballs.
3. Whiteboard Animation
Whiteboard animation feels like watching someone sketch out the answer to your questions. It’s perfect when you need to explain something step-by-step, like onboarding flows or how-to content. Simple and clear, it’s a great pick when you want to keep things informative without getting too flashy.
Digital Asset Management Solution sounds like a complicated process to understand, but we made it relatable and easy to follow with a whiteboard animation style. With hand-drawn visuals sketching out each step, from uploading an asset to getting it live, we turned a complex system into a simple, visual story. No tech jargon, no confusion, just a clear walkthrough that made the viewers go, “Ah, got it!”
4. Live-Action with Animated Overlay
This one’s a bit of a mash-up. Live-action with animated overlays brings together real people and live footage, then layers on UI mockups, diagrams, or fun floating stats to explain the tricky stuff. It’s great when you want that human touch but still need to break down complex ideas visually.
In this explainer for Hansel, we mixed real-life footage with playful animated overlays to show off the product in action. The live-action bits keep things light and relatable – think beards, confusion, and everyday app moments, while the animations jump in to highlight how Hansel helps product teams trigger the perfect user interaction at the right time. Instead of using complicated coding, we simply used flowcharts, smart nudges, and a smooth walkthrough of how teams can turn user behavior into instant action.
5. UI Simulations / Product Demo Videos
When you need to show off your product in action, this style really becomes handy. Instead of boring old screen recordings, you get an animated version of your UI, zoom-ins, callouts, smooth transitions, the works. It’s like giving your product a glow-up while keeping everything true to your brand.
For Vymo, we brought their platform to life using UI simulations that showed exactly how relationship managers can track customer interactions, get smart nudges, and take action, all without leaving the app. Instead of screen recordings, we recreated the interface through animation, giving us total control over the flow and visual clarity. The result? A clean, engaging explainer that made a complex SaaS platform easy to understand and appealing to commercial banks.
Why Work with an Animated Explainer Video Company
Whether you’re launching a new platform, training a team, or pitching to stakeholders, a well-crafted explainer video is your best communicator, sales tool, and storyteller all rolled into one.
At Red Bangle, we help B2B brands turn complexity into clarity through smart, scalable animated video production. Whether you’re looking for 2D animated videos, 3d animated videos, or a hybrid animated explainer video company that gets your brand, we’ve got your back.
Ready to simplify your story and amplify your impact? Let’s talk!
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