Author: Mohammed for Red Bangle

How forgiving are you as a person? I for one – with all my flaws and humanness – am quite forgiving towards most people in my life. But extending a second or third chance towards brands and businesses? I realize I’ve held grudges for years on end. But here’s what’s interesting – there are exceptions.…

Videos that Convert Customers If your brand ain’t using videos yet, then you are probably living under a rock. Oops. 66% of today’s marketers plan to increase or maintain video spends. More brands are turning to video to share the value of their solutions and grow. And there’s a good chance that your competition is…

The ABM of Yesterday The early 90’s saw the birth of the internet as we know it today. It was also during this time – between ‘Got Milk’ and the email marketing boom – that B2B businesses decided to borrow a page from the B2C communication playbook. The chapter – Personalization. B2C companies were providing…