Author: Radhika for Red Bangle
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5 To-Dos For A Successful UGC Video Campaign
User-generated video content Why opt for video-driven UGC campaigns? Not only are user-generated content (UGC) campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely…
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Red Bangle Collaborator In Focus: Hugo Leenhardt
Meet Hugo from our Video Network About Hugo Hugo Leenhardt is a 29 years old filmmaker from Paris, France. He has been making films in both Paris and Vietnam for the last 7 years. We’ve worked with Hugo twice now – once in Vietnam and once in Paris. A live-stream in Vietnam Live videos are…
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8 brands that leveraged cause marketing and how | Red Bangle
How to leverage Cause Marketing Videos Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies. The NGO wanted to raise funds and Marriott wanted to promote…