Author: Shalini for Red Bangle
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Top Five Video Content Millennials are Consuming
Videos watched by Millennials Millennials have numerous characteristics, some quite admirable and others which often tend to have the older generations grumbling a lot about. They’re known to consume a lot of content online and this being mostly in video format. It’s said that 55% of people pay close attention when consuming videos — much…
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The world has reinvented video interviews
Reinventing Video Interviews When creating videos, few things come close to establishing credibility and building a connection with the audience like a professionally produced video interview. The conversational and interactive nature of interviews instantly make them more captivating and shareable than any form of communication. Interviews provide visual context when you’re trying to inform your audience of…
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The 6Ws of a Good Video Brief
The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H. Always begin with a company overview—a quick summary of the…
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B2B Video Marketing Essentials
B2B Video Marketing Essentials The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content. According to New York Times, we have officially entered the ‘post-text world’. In 2017, YouTube reported that people are watching a billion hours of video daily, and on an average,…
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5 share-worthy B2B video case studies
Amazing B2B video case studies Video case studies have become the go-to marketing tool for B2B businesses. And for good reason. Nearly 70% of buyers and researchers are watching videos throughout their purchase journey (Source: Google). An endorsement from a client adds authenticity to your solution and provides social proof. But most case studies are…
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5 Tips To Shooting A Great Interview
How to shoot a video interview Whether it’s for a customer testimonial video or a plug into a corporate video, interviews are a great way to bring in an endorsement, an interesting point of view or a human touch to a story. But shooting an interview can be quite challenging. If you’re wondering how to shoot a…
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5 Ads that went viral and why we love them
Viral video ads we love! Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online. But brands cannot leave video virality to luck. According to Kevin Allocca, a trend manager at Youtube,…