Category: B2B video content

In today’s digital world, videos are everywhere, and they’re driving online engagement like never before. If you want your business to thrive, you can’t afford to ignore the power of video content. In this blog, we’ll explore why partnering with a video content production agency is a smart move for your business. The Power of…

Videos watched by Millennials Millennials have numerous characteristics, some quite admirable and others which often tend to have the older generations grumbling a lot about. They’re known to consume a lot of content online and this being mostly in video format. It’s said that 55% of people pay close attention when consuming videos —  much…

In today’s day and age, people want dynamic content that’s short, crisp, and can be gobbled up on the go. Videos fit these criteria perfectly! Video marketing has multiple benefits for your business – increasing your search rankings, offering a more engaging way of showcasing your product, and boosting brand engagement. Some studies show that…

The first step to a great video is a killer brief. Here’s our cheat sheet to write a smart, concise and wholesome brief that kickstarts the creative process and streamlines your marketing goals. All it takes is crafting the right answers to the 5Ws and 1H. Always begin with a company overview—a quick summary of the…

Neil Patel – the digital marketing genius, while paraphrasing a quote by Warren Buffet said something spectacular about marketing during the COVID-19 outbreak that’s worth actioning.  “And as for your marketing, this is the time for you to double down. Don’t be fearful when others are also afraid.” These are trying times not only for…

Video teasers create FOMO Think about why hype is so extremely relevant in today’s day and age: If you don’t generate buzz, you’re dead in the water. We live in a world that is constantly churning out solutions and ideas. And truly, this statement isn’t just a platitude. To put this into context, look at…

Videos help localize B2B businesses Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security. Just think about the last time you had to move cities or even countries. For most people, it causes a complex range of emotions, from fear, to anxiety…

How to shoot a video interview Whether it’s for a customer testimonial video or a plug into a corporate video, interviews are a great way to bring in an endorsement, an interesting point of view or a human touch to a story. But shooting an interview can be quite challenging. If you’re wondering how to shoot a…