Category: B2B video marketing

With an abundance of pride-themed ad campaigns and content, the need for brands to be authentic about their actions is even greater today.

Videos That Work Brilliantly For Consumer Tech Imagine running a Google search for a robotic vacuum cleaner that you’re considering buying. You are not really sure how it works. You click on a link that promises information; leading you to a product page with a very long description and guess what? No video! In the…

Video Blogging and Content Marketing Vlogging, also known as video blogging is one of the most preferred ways to engage with your customers. If you thought that vlogging is a game reserved for social media influencers and start-ups, think again, and take a leaf out of the books of successful business vloggers such as Roberto Blake and Gary…

Reinventing Video Interviews When creating videos, few things come close to establishing credibility and building a connection with the audience like a professionally produced video interview. The conversational and interactive nature of interviews instantly make them more captivating and shareable than any form of communication.  Interviews provide visual context when you’re trying to inform your audience of…

Guide to Producing Talking Head Videos There’s so much a brand can do with nothing but a laptop and a webcam. Startups have been hacking their way through video marketing collateral since the beginning of time. However, with social distancing and contactless being buzzwords of today, ‘Talking Head’ content or ‘video bites’ have taken on a…

How to do Virtual Shoots One of the most exciting and convenient developments in the world of video right now is the emergence of Virtual Shoots. We know that as a marketer, or an internal comms expert, you might have heard of this form of video making—especially during the time of social distancing—but you may…

Amazing videos by B2B Startups According to Wyzowl, 63 percent of businesses are now using video content marketing to sell their products or services and 82 percent of businesses say video marketing is an important part of their entire marketing strategy. While video is rapidly evolving, we can expect it to reach new heights sooner than we…

B2B Video Marketing Essentials The internet boom of the early 2000s led to the decline of print media and marketing, making way for photos, videos and graphic content. According to New York Times, we have officially entered the ‘post-text world’. In 2017, YouTube reported that people are watching a billion hours of video daily, and on an average,…

How to leverage Cause Marketing Videos Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.  The NGO wanted to raise funds and Marriott wanted to promote…

6 Effective Explainer Videos You don’t need to be a marketer to understand the impact that videos have on the world today. Videos dominate the communication narrative for businesses, content creators, and even just people documenting their day-to-day lives. According to CISCO’s Annual Internet Report, 82% of all internet traffic will come from video, by 2022.…