Category: Uncategorized

How to leverage Cause Marketing Videos Contrary to popular belief, cause marketing is not a 21st century phenomenon. The earliest example is documented in 1976 when Marriott paired up with March of the Dimes – a nonprofit that worked towards preventing birth-defects in babies.  The NGO wanted to raise funds and Marriott wanted to promote…

6 Effective Explainer Videos You don’t need to be a marketer to understand the impact that videos have on the world today. Videos dominate the communication narrative for businesses, content creators, and even just people documenting their day-to-day lives. According to CISCO’s Annual Internet Report, 82% of all internet traffic will come from video, by 2022.…

6 Incredible Recruitment Videos ‘Digital-first’ as a communication theory has contributed towards the evolutionary cycle of industries across the spectrum. The world of HR and recruitment has evolved phenomenally owing to this change in the last few decades. From social media’s increasing role in recruitment (think: both social media companies like LinkedIn, as well as the success of…