Category: Video Marketing

Videos That Work Brilliantly For Consumer Tech Imagine running a Google search for a robotic vacuum cleaner that you’re considering buying. You are not really sure how it works. You click on a link that promises information; leading you to a product page with a very long description and guess what? No video! In the…

Videos for Customer Acquisition Video looks to be the future of content for numerous reasons. Customers love video. According to HubSpot, over 54% of consumers desire more brand video content. This tendency appears to be increasingly popular among younger people, which bodes well for video’s future. When you look at your marketing funnel, peppering your…

Easy to make videos As the year comes to an end and teams get thinner with well-deserved breaks, does your marketing funnel start to attenuate? For businesses that value growth, staying ‘always-on’ is an incredible way to build customer retention and acquisition throughout the customer life cycle. Repurposing big-rock content into snackable well packaged bite-sized…

Acquiring the right customers and taking them through your marketing and sales funnel can be one of the most difficult jobs every company must face in today’s competitive environment. Given the vast amount of material competing for our attention on the internet, it could get tough to stand out. While a well-rounded content plan should…

Videos help localize B2B businesses Humans are infamously known as creatures of habit. We love creating systems of repetition that drive comfort, and a sense of security. Just think about the last time you had to move cities or even countries. For most people, it causes a complex range of emotions, from fear, to anxiety…

Clutterbreaking B2B Videos Not nearly enough is said about B2B businesses that are breaking the glass ceiling with truly clutter breaking and thumb-stopping video content. Videos have been a tried and tested tool to increase brand visibility, build trust, and educate customers. Statista’s June 2021 survey on organizational goals confirms. 80% of B2B marketers showed dedicated effort on…

Viral video ads we love! Most marketers are baffled by the way in which videos go viral. It is difficult to figure out exactly why one video becomes an overnight internet sensation while another barely creates a whisper online. But brands cannot leave video virality to luck. According to Kevin Allocca, a trend manager at Youtube,…