Category: Video Tips
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5 To-Dos For A Successful UGC Video Campaign
User-generated video content Why opt for video-driven UGC campaigns? Not only are user-generated content (UGC) campaigns a useful tool for engaging with your existing customer base, they are extremely powerful in attracting new customers. It so happens that video-driven UGC campaigns fare much better than any other form. Why? Because videos are 12 times more likely…
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Your Complete Video Production Cheat Sheet
In today’s day and age, people want dynamic content that’s short, crisp, and can be gobbled up on the go. Videos fit these criteria perfectly! Video marketing has multiple benefits for your business – increasing your search rankings, offering a more engaging way of showcasing your product, and boosting brand engagement. Some studies show that…
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Hacking Talking Head Videos
Guide to Producing Talking Head Videos There’s so much a brand can do with nothing but a laptop and a webcam. Startups have been hacking their way through video marketing collateral since the beginning of time. However, with social distancing and contactless being buzzwords of today, ‘Talking Head’ content or ‘video bites’ have taken on a…
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Make Landing Pages Less Boring With Videos
Make Landing Pages Less Boring With Videos Landing pages. A marketing frontier that has been a tried and tested tool for customer conversion for almost two decades now. Ever wondered where it all started? While standalone web pages have been used by direct response marketers since the birth of the internet, the concept of landing…
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How To Build Hype: Teaser Videos And Leveraging FOMO
Video teasers create FOMO Think about why hype is so extremely relevant in today’s day and age: If you don’t generate buzz, you’re dead in the water. We live in a world that is constantly churning out solutions and ideas. And truly, this statement isn’t just a platitude. To put this into context, look at…
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5 Tips To Effective Hiring With Videos
We’ve been hearing marketing professionals exclaim “this year is the year of video!” for more than a decade now. The zeal, however, is not unfounded: according to Nielsen, engagement rate for digital videos are increasing year after year. In fact, according to YouTube analytics, a quarter of the whole world’s population views more than a…
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5 Tips To Shooting A Great Interview
How to shoot a video interview Whether it’s for a customer testimonial video or a plug into a corporate video, interviews are a great way to bring in an endorsement, an interesting point of view or a human touch to a story. But shooting an interview can be quite challenging. If you’re wondering how to shoot a…